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Tips on Building Trusted Connections and Creating a Safe Haven in Your Daycare

Writer's picture: Standout DaycareStandout Daycare

Building trust and connections take time, especially since parents can never really know how devoted a daycare is to their children. This makes it important for the staff and daycare owners to mitigate any concerns and deliver high-quality services.

However, there are certain strategies daycares can take to ensure they build a trusting relationship with parents, which is possible by encouraging the staff to deliver more value than parents pay for.

Let’s explore some tips on building trusting connections and creating a safe haven in your daycare.

Communicate Honestly and Openly

Parents will appreciate it if daycare providers are open and honest when it comes to taking care of their children, meaning that keeping secrets is a no-no.

You can expect greater trust between parents and daycare providers if nothing is kept in the dark and the staff openly communicates any problems to keep the parents in the loop regarding their children’s growth and development.

Taking responsibility for your mistakes and owning up to them plays a big part in winning parents over, instilling trust, and creating a safe haven in the daycare where parents feel comfortable leaving children in their care.

Secure a License and Become Accredited

One of the most important things for daycare is to secure a license and become accredited, allowing parents to rest knowing their children are in the hands of true professionals.

A reputed daycare will only hire trained and competent staff, offering quality services that are likely to win over the parents, especially when they notice the positive results from leaving their children at daycare.

If you have yet to secure a license, you should aim to do so because parents will wonder why you have not tried to establish your brand among competitors, leading to suspicions about the service quality.

Childcare professionals must have suitable degrees and training to look after children in their crucial years of development, meaning they are likely to work at properly accredited establishments due to their qualifications.

Collect Reviews and Testimonials

If your business has been running for some time, you should prioritize collecting reviews and testimonials from happy parents, which is similar to what you see for restaurants and hotels online.

Without sufficient reviews, no credible business can be functional and trusted by others, making it necessary for daycare owners to provide a platform for parents to leave their positive remarks.

Google Maps and Yelp allow customers and clients to leave reviews for various businesses, which should be utilized by daycares to build their credibility and amass an abundance of positive online reviews.

You should encourage happy customers to leave reviews, or else you'll find that unhappy parents will vent their frustrations on these platforms, which can work against your business.

Some tactics to make it possible for parents to leave positive reviews include mentioning it casually when parents come to pick up their children, mentioning it in your monthly newsletter, and providing relevant links.

Offer Volunteering Roles for Parents

You should make it a point to encourage parents to volunteer at your daycare, especially if you have monthly events occurring at the establishment that involve a first-hand experience of how functional your daycare team is.

Parents are likely to establish a deeper connection with your daycare if you allow them to see your trained staff in action, providing insights into parenting and childcare tactics that the parents themselves were unaware of.

However, when offering volunteering jobs, you should ensure that untrained parents do not have major responsibilities that could adversely affect children’s development.

If you choose to do so, you should appoint a trained ECE for supervision, making it possible for parents to feel involved in their children’s learning experience.

A useful volunteering job is to let parents chaperone field trips instead of letting them run activities.

Provide Updates on Children’s Development

Daycare providers must provide parents with monthly reports on their children’s progression at daycare, such as for academic learning or insights into various behavioral qualities.

You can also inform them of the strategies taken by your staff to ensure their children are responding appropriately and learning rapidly on a daily basis.

You cannot achieve significant results without being proactive, meaning that it is your responsibility as the owner to ensure parents are kept in the loop and offered updates regarding the happenings at your daycare.

Parents appreciate information about what their kids did at school, whether they’ve had their daily nap and eaten the right foods for the afternoon, ensuring the parents can make the necessary routine changes at home.

Insights into how the kids' moods are changing and other important details can build trusting connections with the parents and create a safe haven in your daycare.

Final Verdict

Daycare owners must ensure that their staff is adequately trained and highly educated in childcare to ensure a reliable and trusting relationship with parents.

Although building trust takes time, you can deliver more value than parents typically expect to win them over quickly, which is highly beneficial for your business's growth.

Creating a safe haven at daycare involves hiring competent staff with the right behavioral qualities and virtues, such as patience, compassion, and a nurturing mindset.

To ensure your staff is well-trained, you can encourage them to attend childcare conferences, so they learn about new research and tactics to achieve remarkable results at daycare.

Standout Daycare is a reputable establishment that prioritizes building a trusting relationship with parents to keep them in the loop regarding their children’s progression and learning experiences. Here’s some more information about the establishment. Visit our online shop today to find suitable products for your children.

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